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From Founder-Led Sales to Scalable Revenue Engine

Commercial Architecture Review

The structured starting point. £5,000 fixed fee.

A focused, two-week engagement that gives you a clear picture of where your revenue architecture is working and where it is losing ground. Delivered as a written report. Actionable on its own. No ongoing commitment required.

The review covers:

  • • Deal pipeline assessment: where deals are stalling and why
  • • Buyer persona mapping: whether you are reaching budget holders or influencers
  • • Qualification gap analysis: where your process loses commercial ground
  • • Messaging and positioning review: how your narrative lands with enterprise procurement
  • • 90-day commercial roadmap: prioritised actions with clear ownership

This is how most engagements begin. The review is also the proof of concept: you see the quality of the thinking before committing to a longer programme.

Strategic

Fractional Chief Commercial Officer (CCO)

Most Series A/B companies build product brilliantly and sell it badly. The commercial strategy, the investor narrative, the market positioning – these get bolted on as afterthoughts, usually by someone who has never sat on the other side of the table.

I have 16 years working with the buyside. Directly across institutional investors, asset managers and private equity houses at every tier level. From global allocators to specialist growth funds, I know how capital evaluates opportunity, what triggers conviction, and what makes the difference between a polite pass and a term sheet.

For companies approaching production readiness or preparing for institutional engagement, I operate as your Fractional CCO: aligning product, commercial strategy, and investor narrative into a single coherent position. When required, I open the doors and lead the conversation.

Deliverables:

  • • Commercial positioning and investor narrative
  • • Buyside readiness assessment
  • • Institutional network access and warm introductions
  • • Pitch process leadership

Operational

Fractional Chief Revenue Officer (CRO)

Founders can't be the Chief Revenue Officer forever. I step in as your interim commercial executive to not just manage the sales team, but to align your entire revenue engine, marketing, sales and product. I fill the void of a VP of Sales while bringing the strategic oversight of a CRO.

Deliverables:

  • • CRM Architecture
  • • Pipeline Forecasting
  • • Sales Playbook Creation

Enterprise Deal Execution

Technical products often die in procurement. I navigate the complex buying centers of large enterprises, translating technical capability into business value for CFOs, CISOs, and Risk Officers. I do not just advise on the deal; I close it.

Deliverables:

  • • Procurement Negotiation
  • • Contract Structuring
  • • Stakeholder Mapping

Revenue Architecture & Strategy

Before you scale, you need a blueprint. I align your pricing, packaging, and go-to-market strategy with the realities of the Series A/B landscape. We identify exactly who buys, why they buy, and how much they will pay.

Deliverables:

  • • ICP Definition
  • • Pricing Strategy
  • • Unit Economics Optimization

Ready to Execute?

Let's discuss Q1 revenue execution for your Series A/B venture.